The Process of Innovation with Zack Leonard, President and Founder of Gembah

By August 20, 2020


Zack Leonard is the President and Founder of Gembah, an Austin, Texas-based product design and sourcing company that helps bring product concepts to life. Through the company, Zack has helped e-commerce brands, Amazon sellers, and promotional product companies create new products that have sold for 7 figures in revenue.

Before founding Gembah, Zack worked for Instacart, helping build its Texas markets from $0 to 7 figures in weekly GMV, build the national supply forecasting system, and foster partnerships with Whole Foods, Costco, and HEB. He lives in Austin with his wife and 2 dogs.

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Here’s a glimpse of what you’ll learn:

  • How Zack helps his clients through the innovation process
  • Budget and time constraints when adopting technology for innovation purposes
  • Why determining the feasibility of a product should happen before starting production
  • Zack and Rich talk about the innovation behind Yeti bottles and the licensing of patents
  • The design and engineering process for new products
  • How innovators can set the benchmarks for their product prototypes
  • Zack talks about creating defensible products, sourcing, and manufacturing
  • The innovation platform Zack is currently working on
  • Where to learn more and get in touch with Gembah

In this episode…

One common mistake many innovators make is failing to research the feasibility of their product before starting the production process. Having a great idea is not enough. There are several things to consider beforehand to ensure that there’s adequate demand for the product to avoid losses in time and money.

It is also important for innovators to make sure that they have the right team in place to bring their idea to fruition. Not only that, but they need to find out if there are limitations on the design they want to use in case someone else had a similar idea and already got the patent.

Zack Leonard, the President and Founder of Gembah, sits down with Rich Goldstein, host of the Innovations and Breakthroughs Podcast, to discuss the steps involved in the innovation process. They talk about determining the right technology to use, the importance of doing feasibility research, and tips for creating prototypes.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at [email protected] to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent‘.

If you've never patented anything before, watch these 6 short intro videos to learn exactly what you need to know about the patent process to protect your valuable idea.

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