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Podcasts

Driving Innovation in the Sports Bra Industry with Laura Tempesta, Founder of Bravolution

By July 16, 2020

 

Laura Tempesta is a sports bra expert, apparel innovator, inventor of multiple patented products, and the only person in North America with a Master’s degree in Lingerie Design. After receiving her BA in Anthropology from Stanford University, she began her career in business strategy. Realizing her true calling was in product creation, she later pursued apparel design and development. During her tenure as Sports Bra Innovation Director at Nike, she helped guide and develop sports bra innovation.

Laura serves as a consultant to the bra industry and is the Founder of Bravolution®, a consumer advocacy group and resource providing bra reviews and education. She is a TEDx speaker and has been featured as a bra expert in Vogue, Insider, and Better Homes & Gardens.

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Here’s a glimpse of what you’ll learn:

  • How Laura came to be the only person in North America with a Master’s degree in Lingerie Design
  • Why there’s a big bias against innovation in the apparel industry
  • Men’s dominance in the bra and cottage industries over the years
  • Laura explains why underwires are used in manufacturing bras
  • How COVID-19 has created an opportunity for innovation in the bra industry
  • Why comfort is a motivating factor for innovation
  • Laura talks about the work she did as the Director of Sports Bra Innovation at Nike and explains what’s involved when innovating in a corporate setting
  • Laura’s advice to young innovators on storytelling, profitability, and finding the right partners
  • Laura talks about her transition from the corporate world to sports bra consultancy and her interest in entrepreneurship
  • Why innovators should consider partnering with people who are numbers-oriented
  • The role intellectual property (IP) plays in the innovation process
  • How to learn more and get in touch with Laura Tempesta

In this episode…

The vast majority of bras worn by women all over the world have had the same design since the 1950s. Little innovation has taken place in the bra industry because many manufacturers are content with re-using the same designs and models over and over. Additionally, women have often been left out when it comes to designing bras when in reality they are the ones wearing them.

To help drive change in the bra industry, Laura Tempesta studied Apparel Design and Development, became a bra consultant, and later founded Bravolution as a way to help companies manufacture sports bras that are not only comfortable but also flexible and supportive for women.

In this week’s episode of Innovations and Breakthroughs, Rich Goldstein is joined by Laura Tempesta, the Founder of Bravolution, to talk about Laura’s efforts driving in innovation and change in the sports bra industry. They talk about common biases in the apparel industry, how the COVID-19 pandemic has created an opportunity for innovation in the bra industry, and the role intellectual property has played in Laura’s work. Stay tuned.

Resources Mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process. 

You can email their team at [email protected] to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

If you've never patented anything before, watch these 6 short intro videos to learn exactly what you need to know about the patent process to protect your valuable idea.

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