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Portrait of Carlos Alvarez

Creating Defensible Unique Products as Opposed to Starting ‘me Too’ Businesses With Carlos Alvarez, Founder of Blue Bird Media & Marketing Solutions

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Here’s a glimpse of what you’ll learn:

  • Carlos Alvarez recalls how he lost over $80,000 to an Aliexpress seller
  • Carlos talks about the business he started involving insects and exiting with $2.6 million
  • Carlos shares what he is currently working on and other businesses he did after selling his first business
  • Carlos’ experience creating differentiating and defensible unique products as opposed to starting ‘Me Too’ businesses
  • How Carlos and his business partner mistakenly infringed an existing IP and what he learned from the experience
  • The role Intellectual Property has played in Carlos’ businesses and how he has benefited from licensing his patent
  • How to join Carlos Alveraz’s meetup group

In this episode…

While it may seem easier to infringe on an existing intellectual property (IP) when it comes to creating products and designs, it comes with serious consequences and can spell trouble for a person and his company. Carlos Alvarez of Blue Bird Media & Marketing Solutions found himself in trouble when he and his business partner used another company’s design to make a product similar to what the other company had created. They were fined a lot of money and he gained a lesson that he will carry over into the next businesses that he will establish later on.

Join Rich Goldstein in this episode of Innovations and Breakthroughs as he talks to Carlos Alvarez of Blue Bird Media & Marketing Solutions about the value of creating defensible and unique products as opposed to starting ‘me too’ businesses. He discusses the benefits of patenting your products and ideas, his learnings from his experience of infringing on an existing patent, and he also shares what they do at the local Amazon meetup group he organizes in South Florida. Stay tuned.

Resources Mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to They have amazing free resources for learning more about the patent process. 

You can email their team at to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

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