Podcasts

Creating an Automated Follow-up System with Ely Delaney, Co-founder of Your Marketing University

By March 5, 2020

Ely Delaney is an Automated System Strategist. He’s the Co-founder of Purple Night Marketing and Your Marketing University, an education company designed specifically to help entrepreneurs discover the tools, technology and systems to go from surviving to thriving in their industry. 

Ely has spoken to thousands of entrepreneurs at events. He is the author of two books, Marketing Tidbits, and Networking Tidbits. His passion for connecting people led to the creation of his best selling training course, Networking Like a Rockstar, that currently has over 1300 students registered globally.

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Here’s a glimpse of what you’ll learn:

  • [01:14] Rich introduces his guest, Ely Delaney
  • [01:57] Ely talks about how he got started as an automated marketing specialist
  • [03:19] How Ely’s networking led to multiple stacks of business cards & not following up with people 
  • [05:14] Why failing to follow-up can lead to a loss of sale opportunities
  • [06:35] Ely explains how a basic follow-up system looks like
  • [07:12] Ely shares the email script he has used for years for following up with clients
  • [10:14] How using an email script continues the conversation after a meeting
  • [11:08] Ely explains why you would ask about other types of events the person attends
  • [13:32] Why isn’t pitching included in Ely’s email script?
  • [17:30] How sharing recommendations like books, videos, and webinars can help in networking
  • [22:10] Ely’s advice to someone innovating or launching a product on how to use technology to help their venture
  • [24:23] How Ely’s passion for connecting people led to the creation of his marketing course
  • [27:20] Finding the right system or software to use for networking
  • [30:13] How to learn more about Ely Delaney

In this episode…

People tend to buy things from people they know, like and trust. Generally, they have to get to know you before they can decide whether they like you. And when they like you, that’s when they start to trust you. It is in that order for a very specific reason. 

However, many marketers want people to trust them right out of the gate by pulling out their credit card, which a lot of people may not yet be ready. They don’t know you enough, especially in today’s world where everyone is an expert. So by initiating relationships with people by cultivating a very casual atmosphere and sounding like you genuinely want to help, you stand a high chance of building a mutually beneficial relationship.

Rich Goldstein, host of the Innovations & Breakthroughs podcast, is joined by Ely Delaney from Your Marketing University. Ely shares the email script he uses in his marketing and follow-up work, the benefits of automatic marketing, and why pitching should be avoided early on. Stay tuned.

Resources Mentioned in this episode:

 

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process. 

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’