Patent Process

What Is the Difference Between a Logo and a Trademark?

Wondering what the difference between a logo and a trademark is? While the two have similarities, and indeed can have some overlap, they are distinct concepts. This is especially true from a legal rights perspective.  What Is the Difference Between a Logo and a Trademark? A trademark is a distinguishable and recognizable sign, design, or expression that identifies specific products or services of a particular source as distinct from others.  A logo is a graphic sign, mark, or symbol used…
February 18, 2021
Patent Process

What Is Class 25 in Trademark?

Trademarks can be an important part of any business as intellectual property. Part of that process is understanding what specific industry and “class” your trademark should be classified under, and what picking a specific class may mean for the success of your trademark. What Is a Class 25 in Trademark?  The trademark class 25 is the class of goods with the United States Patent and Trademark Office (USPTO) that covers apparel and clothing. There are three specific classifications that fall…
February 18, 2021
Patent Process

What Can Be Trademarked?

Are you wondering whether your big idea is entitled to trademark rights? We’re covering what can be trademarked and the importance of obtaining a trademark for these items. What Can Be Trademarked? There are two basic requirements for something to be trademarked: It must be used in commerce; It must be distinctive.  What does this mean from a practical perspective? Symbols, words, phrases, names, images, even colors can be the subject of trademarks.  The United States Patent and Trademark Office…
February 3, 2021
Patent Process

How to Renew a Trademark

Once you have obtained a trademark registration from the United States Patent and Trademark Office (USPTO), you will need to ensure your trademark can be maintained. Ownership of your trademark can be maintained perpetually, as long as you continue to use the trademark and complete the necessary renewal formalities in a timely manner. How to Renew a Trademark Knowing the steps to renewing your trademark and carrying them out can be a vital component for your business.  USPTO Trademark Renewal…
February 2, 2021
Patent Process

How Long Does a Trademark Last?

Trademarks can provide important intellectual property rights for you and your business. Federal registration of trademarks can help to provide you with important rights and protections down the line in any potential legal disputes. But how long do these trademark rights actually last? How Long Does a Trademark Last? A trademark can potentially last indefinitely, however, there are caveats and certain steps must be taken to ensure your trademark rights can continue on. It can be helpful to seek legal…
February 2, 2021
Patent Process

How to Trademark a Slogan

Slogans have always been a creative and smart way to market to the consumer. Slogans can help to solidify brand awareness to the public and build increased brand recognition.  How to Trademark a Slogan If your business has a slogan that is associated with your brand, it can be smart to get a trademark to maintain the best intellectual property rights for it. We’ll explain the application process for properly trademarking a slogan, as well as the types of slogans…
February 2, 2021
Patent Process

How to Trademark a Phrase

One of the best branding techniques for marketing a business, goods, or services is to develop an associated phrase. A phrase well associated with a brand or specific goods can help increase brand recognition and connection with the consumer.  How to Trademark a Phrase If you are looking to develop a phrase for your business, or already have one, it can also be very important to register this phrase as a registered trademark.  Trademark Application Process for Phrases To trademark…
February 2, 2021
Patent Process

How Much Does It Cost to Trademark a Phrase?

Using phrases and slogans can be a key business strategy in obtaining and maintaining recognition for your brand, company, or services. If you do use a phrase, you typically will want to file for federal trademark protection with the United States Patent and Trademark Office (USPTO).   If you are looking to trademark a phrase, including your company’s slogan, it is important to understand how much this endeavor will cost you.  How Much Does It Cost to Trademark a Phrase? In…
February 2, 2021
Patent Process

When Should I Trademark My Logo?

If you own a business, chances are you have some type of logo representing your business. Are you wondering whether you should get a trademark for this logo and if so, when the best time to get this trademark? When Should I Trademark My Logo? The simple answer to when you should trademark your logo is that you should trademark it as soon as you have confirmed a final design for your logo. Getting the earliest filing date possible can…
February 2, 2021
Patent Process

What Happens if You Use a Trademark Without Permission?

Trademark permission provides a business or individual the legal right to use a trademark that is owned by another business or individual. This permission is also referred to as licensing. Though, what happens when someone uses a trademark without permission? Trademark Permissions By providing permission to use a specific trademark, the user receives the benefit of marketing off of the specific trademark and the good will and awareness that may accompany that specific trademark. The trademark owner, in turn, can…
February 2, 2021