Getting a Trademark
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When is a Trademark Appropriate?
When is a Trademark more appropriate than a patent? Imagine that you are about to launch a product. You've come up with a clever name for the product. You've built a website with the product name that describes the product. You've come up with a logo that is really unique and distinctly shows what your product is all about. What you want to do is protect that trademark.
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Getting a Registered Trademark
In order to have a Trademark registered what you need to do is apply for a Trademark with the U. S. Patent and Trademark Office, also known as the USPTO. Before doing that you typically want to do some research to see if you are on the right track with the Trademark for which you are about to apply.
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What is a Trademark?
Patents are useful for protecting the functional features of the item, when there's something distinctive about the product itself. Trademarks are useful when what dealing with is more of a branding item. The purpose of Trademark law is to protect consumer expectations.
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